Services
Unlock global and intra-African market opportunities for your agricultural produce with our innovative, end-to-end solutions. We specialize in connecting African farmers and exporters to local, regional, and global markets, helping you overcome barriers, meet international standards, and deliver quality produce across borders.
We provide tailored strategies for entering new markets, helping you navigate regulatory requirements, establish connections with buyers, and position your products for success.
Intra-African Trade:
We specialize in connecting farmers and exporters to regional markets within Africa.
Global Market Access:
With extensive experience in exporting African produce to Europe, the Middle East, Asia, and beyond, we ensure your products meet the strict quality standards of international markets.
Our comprehensive logistics services ensure that your produce reaches buyers efficiently and in optimal condition.
Intra-African Logistics:
With our expertise in land, sea, and air freight across Africa, we ensure timely and cost-effective transportation of goods between countries on the continent.
Global Shipping Solutions:
Leveraging our partnerships with leading freight forwarders and carriers, we offer seamless shipping solutions to international markets. We handle cold-chain logistics, ensuring perishable goods maintain quality throughout transit.
Stay informed and ahead of the curve with our trade intelligence services.
Market Research:
We provide detailed insights into demand trends, buyer preferences, and market pricing, ensuring you make informed decisions.
Competitor Analysis:
Our competitor analysis helps you understand the landscape in your target markets, positioning your products for success.
$21 billion
Current value of intra-African agricultural trade, which is less than 20% of the continent's overall trade value.
Intra-African Trade
Why Focus on Intra-African Trade?
Africa’s agricultural potential is immense, with over 60% of the world's arable land, yet only a fraction of this is being efficiently utilized for intra-African trade. While agriculture contributes approximately 23% of Africa’s GDP and employs more than 60% of its population, many farmers struggle to access regional markets due to fragmented trade systems, high tariffs, and non-tariff barriers. However, the establishment of the African Continental Free Trade Area (AfCFTA), which came into force in 2021, presents a historic opportunity to enhance trade among African nations.
30-50%
Potential increase in intra-African trade by 2030, driven by AfCFTA’s trade facilitation.
1.3 billion
The number of people across Africa who stand to benefit from an integrated market, providing producers with access to a diverse, growing consumer base.
Access to Regional Markets
We bridge the gap between producers and markets, using our extensive network of buyers, distributors, and trade hubs strategically located across Africa. Whether you're a smallholder farmer in Kenya looking to sell your products in West Africa or an exporter in Ghana targeting Southern Africa, we connect you to the right partners.
Key Markets In Africa
West Africa is a hub for agricultural imports, with countries like Nigeria, the largest economy in Africa, and Côte d'Ivoire being key players in the trade of staple foods and fresh produce. These countries have a growing middle class and urban populations, driving demand for high-quality agricultural products. Nigeria imports millions of tons of wheat, rice, and other staples annually, presenting a significant opportunity for African producers. With over 200 million people, the Nigerian market is one of the largest in Africa and holds immense potential for growth.
- Top Agricultural Products in Demand:
- Cereals such as rice and wheat
- Fresh produce including fruits and vegetables
- Processed agricultural products like flour and oils
- Livestock products including poultry and dairy
South Africa serves as the region's economic powerhouse and a gateway to other Southern African countries. The demand for fresh produce, cereals, and processed food products continues to rise as urban populations grow and consumer spending increases. South Africa, with its established retail chains and large-scale food markets, offers a stable, high-demand market for both staple foods and fresh produce from across Africa.
- Key South African Markets:
- Fresh fruits like avocados, bananas, and citrus
- Staple foods like maize, rice, and wheat
- Processed agricultural goods such as packaged snacks and condiments.
Additionally, countries like Botswana, Namibia, Zimbabwe, and Mozambique are vital importers of agricultural products, benefiting from regional trade through land routes and economic partnerships.
East Africa’s agricultural trade is growing rapidly, with Kenya, Tanzania, and Uganda at the forefront of both production and consumption. Kenya, a leader in floriculture and horticulture exports, is increasingly demanding value-added agricultural products, including processed fruits, oils, and ready-to-consume food products. The region has a growing middle class and a rising demand for more diverse and higher-quality foods.
- Key Opportunities in East Africa:
- Fresh and value-added fruits and vegetables (mangoes, pineapples, avocados)
- Processed agricultural products such as juices and packaged grains
- Dairy products and poultry, which are seeing increased consumption due to dietary shifts
- Export of raw materials like tea and coffee from regional producers to other African countries.
The consumer markets in Egypt and Morocco are growing rapidly, driven by increasing urbanization, changing consumption patterns, and expanding retail sectors. Egypt, with a population of over 100 million, offers one of the largest consumer markets in Africa and is a major importer of grains, oils, and fresh produce. Morocco, a leading agricultural producer itself, imports significant quantities of food items to complement its domestic production, particularly grains, livestock feed, and fresh fruit.
- Major Market Opportunities in North Africa:
- Grains such as wheat and maize, which are in high demand due to population growth
- Fresh produce, including tropical fruits and vegetables
- Value-added products such as oils, canned goods, and beverages
- Livestock and dairy products, including eggs and processed meats
North Africa also serves as a gateway to the Middle East and European markets, given its strategic location and established trade routes through the Mediterranean.
Trade Facilitation
Navigating the complexities of cross-border trade in Africa can be challenging, with various regulatory requirements, tariffs, and logistical hurdles. Our trade facilitation services are designed to simplify this process, ensuring that your goods move smoothly between countries, while reducing costs and time.
Border Formalities
Many African borders still experience bottlenecks that delay the movement of goods, increasing costs for exporters. Our team works closely with customs officials and regulatory bodies to expedite the clearance process, ensuring your products reach their destination in optimal time.
Regional Certifications and Standards Compliance
Different African countries often have varying agricultural product standards. We ensure that your produce meets the specific quality and safety standards required in different regions. Saving you from potential rejections or penalties.
Ports & Inland Dry Ports
We ensure that your goods move seamlessly between ports like Mombasa in Kenya and Lagos in Nigeria. Inland dry ports, such as those in Ethiopia and Uganda, provide critical connections for landlocked countries, enabling quicker access to markets.
Why Partner with Grey Farmatics?
We offer comprehensive market intelligence, identifying specific opportunities in each region, and matching producers with buyers who need their products. By working with local trade hubs and buyers, we ensure that your goods are delivered on time and in optimal condition.
Expert Market Knowledge
We understand the nuances of African markets, from pricing strategies to consumer preferences.
Extensive Trade Networks
Our established relationships with buyers, distributors, and wholesalers across the continent make market access seamless.
End-to-End Logistics
We manage every aspect of your product's journey, from farm to market, ensuring a smooth and efficient process.
We simplify the path to market access, empowering African farmers and agribusinesses to expand, grow, and unlock the continent’s vast agricultural potential.
$3.4 trillion
The estimated GDP of AfCFTA’s integrated market, representing immense potential for agricultural producers.
50% increase in African exports
AfCFTA could raise intra-African exports by up to 50% by 2040, offering a massive opportunity for farmers and agribusinesses.
60 million
The number of people that could be lifted out of poverty through increased trade and economic growth drive.